User Comments

Engagement

Product Design

User Comments were introduced on the watch page to increase engagement and create a more interactive/immersive viewing experience for users by facilitating meaningful conversations around the content. Comments were threaded to make it easy to follow conversations.

  • Overall engagement rate on watch pages increased by 10%, as measured by the combined metrics of comments, replies and user interactions.
  • Users who actively participated in threaded comments exhibited a 5% higher user retention rate
User Comments

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