Payments
Product Design
In 2020, MX Player introduced MX One, a premium subscription offering ad-free, high-quality content, and exclusive features. With its increasing popularity, the need to provide users with convenient and secure payment options became paramount.
As the subscriber base for MX One continued to grow, it became evident that providing a seamless and secure payment option was essential. While traditional payment methods were available, incorporating UPI payments would align with the evolving preferences of Indian users who favoured digital payments.
The user interface was meticulously crafted to seamlessly incorporate UPI payments. The goal was to make the payment process intuitive and user-friendly. Key design principles included:
Recognising that errors can be frustrating for users, specially during the payment process, proactive error handling measures were implemented:
The integration of UPI payments for MX One premium subscriptions was a strategic move that resulted in improved user experience, increased subscriber numbers, and enhanced security. This integration serves as a testament to the importance of adapting to the changing payment landscape in the digital era.
Together, let’s redefine your organisation’s product experience strategy.
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