Notifications Center



Product Design

In-App Notifications directed users toward content of interest and have earlier helped boost usage and retention. All these tiny data nudges now have a place to call home – the Notification Center – a centralised hub for delivering relevant content recommendations and updates.

  • Facilitated seamless content discovery, fostering a sense of exploration and connection with the platform
  • Users were consistently directed toward content aligned with their interests, resulting in longer sessions and increased content consumption
  • A notable reduction in churn rates and an increase in repeat visits
Notifications Center

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