Graphic Design

Product Design


A reward system was introduced that utilised virtual Medals as incentives for users to complete tasks and spend more time watching videos. These Medals were prominently displayed on their profiles, creating a sense of achievement and social recognition.

  • The reward system led to a substantial increase in user engagement, including higher time spent on the platform and increased video consumption
  • User retention rates experienced a positive impact as users returned to the platform to complete tasks and earn Medals
  • The tiered Medal system fostered healthy competition among users, driving them to spend more time on the platform to attain higher levels of recognition

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