Live TV

Design and Strategy

The aim was to create an experience that felt familiar yet advanced. To do so, an innovative design that functioned more like a traditional remote control was introduced.

Innovation

1. Remote Control Interface: The conventional grid-based EPG was replaced with a virtual remote control interface, complete with a channel list and a navigation pad.
2. Channel Surfing Experience: A channel list with thumbnails was incorporated, enabling users to swipe through channels, similar to flipping through TV channels on a traditional television.
3. Intuitive Navigation: A user-friendly grid layout for the channel guide was added, making it easy for users to explore and discover content.
4. Personalisation: Users could also set reminders for upcoming shows, similar to setting reminders on a physical TV.
5. Seamless Integration: Live TV was seamlessly integrated into the MX Player app, allowing users to transition effortlessly from on-demand content to live television, ensuring a cohesive user experience.

The innovative design of MX Player’s Live TV experience marked a significant milestone in the OTT industry. By offering a unique and intuitive way to interact with live content, MX Player successfully bridged the gap between traditional TV and digital streaming. This innovation set a precedent for reimagining how Live TV can be experienced on streaming platforms, making MX Player a forerunner in the field.