Design Innovation
Live TV
Product Design
With the introduction of Live TV, MX Player embarked on a unique design journey that challenged the standard Electronic Program Guide (EPG) layout used across the industry. It transformed the way users engaged with Live TV by creating an experience that closely resembled a real-life remote control, setting new industry standards and earning recognition as a groundbreaking innovation.
The aim was to create an experience that felt familiar yet advanced. To do so, an innovative design that functioned more like a traditional remote control was introduced.
The innovative design of MX Player’s Live TV experience marked a significant milestone in the OTT industry. By offering a unique and intuitive way to interact with live content, MX Player successfully bridged the gap between traditional TV and digital streaming. This innovation set a precedent for reimagining how Live TV can be experienced on streaming platforms, making MX Player a forerunner in the field.
Together, let’s redefine your organisation’s product experience strategy.
You can contact me at:
Based in
★ Mumbai, IN
New Cuffe Parade
Wadala East
(91) 91360 90055