In-Feed Language and Interest Selection

Machine Learning

Product Design

Language and interest preferences are paramount to the success of any social media platform as they enhance machine learning capabilities and deliver a more personalised experience to users. Recognising its importance, it was seamlessly integrated into the video interface feed.

  • The machine learning algorithms benefited from more accurate data and users discovered content that matched their preferences more effectively
  • MX TakaTak saw an improvement in the quality and relevance of user data, leading to more targeted advertisements and better monetisation opportunities
In-Feed Language and Interest Selection

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