Air Lift

Game Design

Graphic Design

Visual Design

Air Lift is an exhilarating mobile game that takes players on a thrilling journey into the skies, challenging them to protect a delicate balloon as it ascends through increasingly treacherous obstacles. This was MX Player’s venture into the world of mobile gaming and also its first in-house game.

  • Air Lift represented a strategic diversification for MX Player, expanding its brand beyond media streaming into the lucrative mobile gaming industry
  • MX Player’s commitment to keeping the game fresh and exciting was evident through periodic updates – new levels, challenges, and features were introduced, ensuring player engagement and retention over time
  • Air Lift received overwhelmingly positive feedback from players across various demographics – users praised the game’s engaging gameplay, graphics, and challenging levels, reflecting its universal appeal
Air Lift

Game Concept

Air Lift was inspired by the popular mobile game Rise Up but with unique twists and enhancements.

The main objective of Air Lift is to guide a small balloon through a vertical maze of obstacles and hazards by pushing them aside while ensuring that the balloon does not make contact with any of these obstacles. The game’s difficulty increases as the balloon ascends, challenging players to hone their skills and reaction times.

Gameplay Design

  1. Visually Engaging Aesthetics: The visual design of Air Lift prioritised pastel colours and an overall visually pleasing aesthetic. This design choice aimed to engage players from the moment they started the game and throughout their journey.
  2. Atmospheric Soundscapes: The design included a carefully composed soundtrack that complemented the gameplay. It created an immersive atmosphere, enhancing the player’s emotional connection with the game.
  3. Progressive Challenge: The game’s design involved a carefully structured progression of difficulty. As players advanced, the obstacles became more intricate and challenging, encouraging them to improve their skills and reaction times. This design principle was vital in sustaining player engagement and promoting mastery.
  4. Power-Ups: The design included the introduction of power-ups, such as temporary shields and slow-motion effects. These power-ups provided players with tools to navigate challenging levels, offering strategic depth and enhancing the gameplay’s complexity.
  5. Realistic Physics: To make the gameplay engaging and believable, realistic physics mechanics were introduced. The interactions between the balloon and obstacles were designed to feel natural and compelling, enhancing the immersive experience.

Air Lift demonstrates the effectiveness of thoughtful and player-centered design, translating inspiration into a unique and engaging mobile gaming experience.

Air Lift
Air Lift

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