he LG Scarlet
comes into the market as one of the thinnest LCD TVs in the world. With its sleak design and full HD resolution, the TV is set to be a huge success. It was first unveiled at the International Consumer Electronics Show, Las Vegas in January. LG said the Scarlet
is just 45mm thick, making it LG’s thinnest LCD TV. The Scarlet
series has a striking appearance, utilising a bright red design which will appeal to viewers who want a TV that is attractive to look at as well as to watch. The unique television includes intelligent sensor technology which detects the surrounding light level and provides users with the perfect picture.
LG’s personification of the TV broke down into several different areas, based on the set’s features. Its distinctive red-hued back, color-changing LED light power aperture and invisible speaker (“dazzling”); TruMotion 100Hz reducing blur on fast-moving scenes and sound tuned by Mr. Mark Levinson (“exciting”); an Intelligent Sensor for automatic picture adjustments (“intelligent”); and Expert Mode and A/V Hot Key for refined tuning (“extraordinary”). These also became part of the marketing messages, and the guiding principles in selecting a real-life “Scarlet” to personify them.
I couldn’t have been more delighted!