C-Shels Paints Pvt. Ltd.

Website for C-Shels Paints Pvt. Ltd. – manufacturers of a wide variety of products ranging from exterior decorative paints to waterproofing compounds: www.c-shels.com

Went live on:

21st March, 2009

Services provided:

Design / Development
XHTML / CSS / Javascript
Domain / Hosting
Email setup

What they needed:

C-Shels has been in business since 1978, but they were known by a different name back then. Come 2009 and they had a major re-branding, one of the aspects being a brand new name. However, while they had a good reach in the markets all over India, they wanted to establish themselves online.

What did I do:

The site had to look good (of course) and usability was on top of their list. The goal was to make product information easily available from the moment a customer entered the site. This meant that attention had to be paid on every single page in terms of usability, ease of navigation; and also ensuring quick download of each product literature. The interface went through a major change as per client’s suggestion since they wanted their site to look warm and bright rather the initial layout (which was dark and sleek); however, maintaining the web 2.0 feel.

The result:

A fresh and a very simple interface without too many complications make this website a breath of fresh air.