Zoozoos by Vodafone
2009 at 3:10 PM, Thursday
Yahoo! Messenger IMVironment for Vodafone. An IMVironment ("IMV") is an interactive background that you can add to your IM conversations. Find out more here!
Right from the day they appeared on television, the Zoozoos have become a brand identity for Vodafone. Gone are the days of the pug. They are everywhere: on television, on hoardings and on the internet. They even ventured into niche areas like Winamp skins and many others which was a great move. So when we proposed the idea of a branded IMV to them, they couldn’t say a NO! And that’s how it started.
I’ve been doing IMVs for a lot of brands now. But this one was special. Together with Hungama and Ogilvy & Mather India, we harnessed the power of AS3 and took things a step ahead. We introduced custom actions in this one. You could poke or tickle your friends and the Zoozoo would behave accordingly. And this was not just for you to see, but your friend on the other end could also see it in real time. The number of downloads were breathtaking. Yes, it was a huge success!
To promote this IMVironment, a co-branded banner was also designed.
Production dates:
17th through 24th December, 2009
About the campaign:
Zoozoos are advertisement characters promoted by Vodafone during the Indian Premier League Season 2 (IPL). Zoozoos are white, ghost-like creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These ads though look animated are actually real humans in the Zoozoo costumes. The ads were created by Ogilvy & Mather, an agency that handles Vodafone advertisements and the films were shot by Bangalore based Nirvana Films in Cape Town, South Africa.
Popularity:
Fortunately for the IMV, it was prone to become popular and was covered on a lot of blogs and websites:
Telecom Talk
Techarena
Web Trickz
Geek Valley
