Pebbo & Friends by Virgin Mobile
2009 at 4:05 PM, Wednesday
Sponsored Stationery in Yahoo! India Mail for Virgin Mobile. A Stationary is basically a theme for your email message which allows advertisers to build brand affinity with users in a fun and viral way.
Apart from the one which went live, I had also designed 4 individual Stationary creatives for each character viz. Pebbo, Stonya, Rocky and Chip. However, these didn’t go live, but were worth mentioning here. Click on the buttons below to preview each.
To promote this stationary, a co-branded banner was also designed.
Production dates:
4th June through 3rd July, 2009
About the campaign:
Virgin Mobile unveiled a new campaign, to promote its latest tariff offering of free local calls, V2V. The telecom company has reiterated its tongue-in-cheek humour, although this time, it is with four animated characters.
Pebbo, the protagonist, who is portrayed as cool, witty and inventive; Stonya, suave, sexy and the only girl in the boy gang; Rocky who is large, clumsy and thick in the head; and finally Chip, the group’s geek. These are a young bunch of college going friends who deliberately create stories and then share them with their friends over a phone call.
