Fruit & Nut by Five Star

Yahoo! Messenger IMVironment for Five Star Fruit & Nut. An IMVironment ("IMV") is an interactive background that you can add to your IM conversations. Find out more here!

The campaign revolved around the theme "Jo Khaye, Kho Jaaye". It combined the great taste indulgence of Five Star Fruit & Nut and enhanced credence to the brand proposition of getting lost in the taste of Five Star.

The distinctive element of the "Kho Jaao" campaign, was the new online community building website that stimulated real time consumer interaction in an engaging and interactive manner. One could get a taste of this by visiting www.lostin5star.com

On similar grounds, the IMVironment consisted of a game in which the goal keeper is apparently shown lost in the taste of Five Star and it is your goal to protect the football from hitting him. The more times you prevent the same, the more points you earn. Apart from that, you could also watch their official TVC in the IMVironment itself.

There were 3 more such alternatives designed for this IMVironment. You can preview them by clicking the buttons below.

Production date:

23rd March, 2009

About Five Star:

Five Star is a leading knight in the Cadbury portfolio and the second largest after Dairy Milk with a market share of 14%. Chocolate lovers for a quarter of a century have indulged their taste buds with a Five Star.

Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Five Star has re-invented itself over the years to keep satisfying the consumers taste for a high quality & different chocolate eating experience. One of the key properties that Five Star was associated with was its classic gold colour. And through the passage of time, this was one property that both, the brand and the consumer stuck to as a valuable association.

In fact, Five Star was a way of professing undying love for the significant other in the ’70s.