Meetha Moments by Cadbury
2008 at 6:48 PM, Tuesday
Yahoo! Messenger IMVironment for Cadbury. An IMVironment ("IMV") is an interactive background that you can add to your IM conversations. Find out more here!
Cadbury has been the defacto chocolate brand since I was a kid. They’ve got a wide array of tempting and delicious chocolates to choose from. And trust me, every single product of theirs is a gem.
So, we had been doing IMVs for a while now and a lot of brands had come aboard. Cadbury was one of them and they wanted to try out something more interactive. And that is exactly what they got. We got a game developed by Digital Driftwood and had it embedded inside the IMV. This would level up the interaction time of people using Yahoo! Messenger. Click on the button above to try the game in real time.
To promote this IMVironment, co-branded banners were also designed.
Production dates:
8th to 23rd September, 2008
About Cadbury:
Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. They have direct operations in over 60 countries, selling products in almost every country around the world.
Their core purpose "creating brands people love" captures the spirit of what they are trying to achieve as a business. They collaborate and work as teams to convert products into brands. Simply put, they spread happiness!
