The Levi’s 501 Jean
Sponsored Stationery in Yahoo! India Mail for the Levi’s 501 Jean…
Banner ads for Zapak promoting their register & win policy. The campaign was centered around the idea that users could win prizes just by registering on the website.
Creative #1 shows us just how easy it is to win big prizes. By showing visuals of a Wheel of Fortune, the idea is put forward in a very decent way where your chances of winning are multiplied.
Creative #2 tells us the same thing, this time by using the game of basketball.
Creative #3 features a countdown timer denoting a new winner every minute.
8th February, 2007
Zapak.com is the first web platform introduced to ignite the gaming action in India. Today, Zapak reflects youthful passion, exuberance, vigor, and energy for winners. Everyone loves to game and Zapak is there for every gamer. It’s for all those who want to exploit the real gamer in them, or rather, the real winner.
It all started in 2006 when Zapak.com came up with an idea to get India gaming. Within 6 months of its launch, Zapak saw a massive gamers’ traffic of around 2 million people hooked on to it. Further in the journey, win after win, Zapak kept moving on to the next level by launching target specific portals like Zapakgirls.com, Zapakkids.com, Zapakcricket.com and Zapakworld.com. And today, with a user base of more than 7 million gamers in just 3 years, Zapak.com is India’s largest gaming portal. The game still goes on.