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Power Plus Home Loans by Axis Bank
2009 at 3:30 PM, Tuesday
Full page banner ad on the Yahoo! India homepage property for Power Plus Home Loans by Axis Bank. The creative is a simple web execution of Axis Bank’s print ad which talks about their low rate of interest on home loans.
Production date:
1st December, 2009
About the product:
In November 2009, Axis Bank introduced a special home loan scheme with an interest rate of 8% for a limited period.
Home loan takers could avail of this scheme at an interest rate of 8% cent for the first year. From the second year onwards these loans would carry a floating rate of interest based on the bank’s Mortgage Reference Rate.
Moreover, the customer could close the loan before its maturity with no prepayment penalty being charged by the bank.
