Mar
13
Nimbooz by 7Up
Full page banner ads on the Yahoo! India homepage property for Nimbooz by 7Up. These creatives basically show the essence of lemon juice and how it helps in beating the summer heat.
Production dates:
4th through 13th March, 2009
About the product:
On 9th March, PepsiCo India launched its packaged nimbu paani ‘Nimbooz by 7Up‘.
According to the company press release, the product, with real lemon juice, no fizz and no artificial flavours, will be available in three packaging formats of 200 ml returnable glass bottles, 350 ml PET and 200 ml tetra packs, priced at Rs. 10, Rs. 15 and Rs. 10, respectively.
Its communication tagline is ‘Ekdum Asli Indian‘, and the integrated communication programme includes TV commercial, press, radio, and so on.
