Banner ad for Yatra Online Pvt. Ltd. assuring the lowest airfares on international flights.

The travel behemoth went a step ahead by offering the difference amount if a customer is able to find prices lower than theirs. Preview the creative to find out.

Production date:

11th January, 2011

About Yatra:

Yatra Online Pvt. Ltd. is a smart travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. As an online travel company, Yatra.com acts as a complete tour planner for travelers and is a one-stop shop for every travel need.

Full page banner ad on the Yahoo! India homepage property for Power Plus Home Loans by Axis Bank. The creative is a simple web execution of Axis Bank’s print ad which talks about their low rate of interest on home loans.

Production date:

1st December, 2009

About the product:

In November 2009, Axis Bank introduced a special home loan scheme with an interest rate of 8% for a limited period.

Home loan takers could avail of this scheme at an interest rate of 8% cent for the first year. From the second year onwards these loans would carry a floating rate of interest based on the bank’s Mortgage Reference Rate.

Moreover, the customer could close the loan before its maturity with no prepayment penalty being charged by the bank.

Full page banner ads on the Yahoo! India homepage property for Nimbooz by 7Up. These creatives basically show the essence of lemon juice and how it helps in beating the summer heat.

Production dates:

4th through 13th March, 2009

About the product:

On 9th March, PepsiCo India launched its packaged nimbu paani ‘Nimbooz by 7Up‘.

According to the company press release, the product, with real lemon juice, no fizz and no artificial flavours, will be available in three packaging formats of 200 ml returnable glass bottles, 350 ml PET and 200 ml tetra packs, priced at Rs. 10, Rs. 15 and Rs. 10, respectively.

Its communication tagline is ‘Ekdum Asli Indian‘, and the integrated communication programme includes TV commercial, press, radio, and so on.

Rollover banner ad for Nivea which urges women to register themselves for the Simply Beautiful Contest.

The activity took place in late 2008. Females aged between 15 to 25 could upload their photographs on the microsite (www.nivea.in/simplybeautiful) and it would be then voted upon by users as well as Nivea’s internal jury. The winner along with her three friends would then be taken all the way to Bangkok.

Production date:

30th September, 2008

About Nivea:

Nivea is a global skin and body care brand, owned by the German company Beiersdorf. Today, as one of the leading international companies for skin and beauty care Nivea is close to consumers, offering them compelling and innovative products.

Rollover banner ad for EVA Air. The creative advertises their flight from Mumbai to Los Angeles which they claim is the fastest yet flying directly via Taipei.

Production date:

12th February, 2008

About EVA Air:

EVA Air is a Taiwan based airline company which made its maiden flight on 1st July, 1991. Today, they fly to more than 40 destinations on four continents, including Asia, Australia, Europe and North America. In addition, carefully developed alliances with major carriers worldwide give EVA Air a far-reaching service network that benefits both passengers and cargo customers.

However, rising fuel costs coupled with the choice of destinations forced EVA Air to pull out of India, making it the third international carrier in a year to stop operations here.

Banner ads for Zapak promoting their register & win policy. The campaign was centered around the idea that users could win prizes just by registering on the website.

Creative #1 shows us just how easy it is to win big prizes. By showing visuals of a Wheel of Fortune, the idea is put forward in a very decent way where your chances of winning are multiplied.

Creative #2 tells us the same thing, this time by using the game of basketball.

Creative #3 features a countdown timer denoting a new winner every minute.

Production date:

8th February, 2007

About Zapak:

Zapak.com is the first web platform introduced to ignite the gaming action in India. Today, Zapak reflects youthful passion, exuberance, vigor, and energy for winners. Everyone loves to game and Zapak is there for every gamer. It’s for all those who want to exploit the real gamer in them, or rather, the real winner.

It all started in 2006 when Zapak.com came up with an idea to get India gaming. Within 6 months of its launch, Zapak saw a massive gamers’ traffic of around 2 million people hooked on to it. Further in the journey, win after win, Zapak kept moving on to the next level by launching target specific portals like Zapakgirls.com, Zapakkids.com, Zapakcricket.com and Zapakworld.com. And today, with a user base of more than 7 million gamers in just 3 years, Zapak.com is India’s largest gaming portal. The game still goes on.

Banner ads for Yatra Online Pvt. Ltd. promoting their various airline and hotel booking offers.

Creative #1 talks about lowest prices on Jet Airways. The data is displayed on an airline ticker.

Creative #2 talks about the best deals on Air Sahara. In this case, the data is displayed on an airline ticket.

Creative #3 talks about Rs. 1,000 cash back offer on hotel bookings done through their website.

Production dates:

9th through 10th August, 2006 and 24th November, 2006

About Yatra:

Yatra Online Pvt. Ltd. is a smart travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. As an online travel company, Yatra.com acts as a complete tour planner for travelers and is a one-stop shop for every travel need.