People will do just about anything. (Part 4)

What it may come to a normal-minded person? It may appear as the "Tu cheez badi hai mast mast" song from ‘Mohra’. But I see it as a very innovative way to make business. The sticker is an open invitation to all the homeless couples to get into this cab, and make out. Movie time + business time for the cabbie!

I come across a cabby who is not inclined towards business-making stickers: saying "Bandra – Sion – Panvel" or "Low Fare Cab". It rather says "End of days". I got it. The driver is a satanic astrologer, who is probably passing a message to this world through his unique source. Holy shit! I just watched 2012!

So what happens when you leave school and watch that sports channel 24×7?
1. You don’t become Michael Schumacher
2. You suck at punctuations
3. Low self-esteem makes you print funny stickers behind your car

A fascination with number ’22′ could possibly mean 5 things:
1. Your age is 22
2. Your lucky number is 22
3. You’ve got laid 22 times
4. You can’t afford a sports coupe hence you want to make your sedan look like a sports coupe
5. Your car is ranked 22nd car in this world with the most stupid sticker

I’d personally rank it No. 5 though. No bias!

Click here for ‘Part 3′ of the series
Click here for ‘Part 2′
Click here for ‘Part 1′

Guest Author: Apoorv Singh

Junior Copywriter, Hungama Digital Media Entertainment Pvt. Ltd.

Apoorv comes from an observatory of life – reading trends and human behavioral patterns that further help him implicating his ideas in promoting brands. An idea is the root of a campaign, and he has instilled it in him to go beyond the roots to achieve the unthought. From thinking campaign-able ‘big’ ideas to brainstorming on annual properties, he sees himself evolving with each idea, each pitch.